For over eight years, an expanding group of sports-interested faculty and administrators across the University have met and coordinated activities in an effort to combine human and tangible resources toward a goal of creating a multi-disciplinary center for research, outreach and teaching that would critically study issues related to sports. The group’s mission has been to incubate and facilitate discussion between academics, industry executives, and policymakers about research, regulation, and reforms with regard to professional, intercollegiate, youth, and club-level amateur sports.
Our speaker Tuesday night at 7:00 PM is in 102 Thomas Building. The speaker is James Kerr, Director of Corporate Sponsorship, AT&T, will be visiting us from Atlanta. The topic will be “How AT&T utilizes sports marketing as a vital part of its marketing strategy.” His talk is sponsored by the Smeal College Sports Marketing Focus, the Curley Center for Sports Journalism, and the Penn State Center for the Study of Sports in Society.